Interview with a 1st year student about why she chose to get a Master’s in
Business Analytics from The University of Tennessee
One of the reason our Business Analytics students make great employees is because at their core they are passionate about all things data. Some would call them over analyzers but we don’t see it that way. These students posess a triple threat that is hard to find these days; they are driven, passionate about data and have a natural business savy. Our Business Analytics MS builds on those assets with education that enables them to provide real value to their employers.
One such student that is a pefect example of the above is Erika Shults. She is one of the over 30 students that will be part of the Fall 2014 Business Analytics Master’s class.
Your Name: Erika Marie Shults
Undergaduate University: The University of Notre Dame
Undergrad Degree: Marketing
Year Graduated: 2009
Graduate Degree: Business Analytics Master’s
Graduating: Fall 2014
Internship Company: Still interviewing!
Why did you choose The University of Tennessee Business Analytics Master’s?
I researched all of the universities that had analytics master’s programs, and studied their curriculums thoroughly. UT’s curriculum not only focuses on learning the quantitative skill sets necessary to be able to analyze big data, it also focuses on the qualitative skills necessary to succeed in business. Also, I chose UT because they made the recruitment process so personal. I was applying to schools when I was in California, and couldn’t visit, but the only school that I felt like cared about me was UT.
Why did you choose a Master’s in Business Analytics?
I chose a master’s in business analytics because I am passionate about the customer and their shopping experience. My favorite marketing class at Notre Dame was consumer behavior, so I started a career in retail to be able to understand and work with them on a one-on-one basis. As I was working for Macy’s, I discovered that I wanted to understand them on a deeper level. I spoke with my mom about where to shift my career path, and, fortunately for me, my mother is a statistician and told me about the growing trend in big data and analytics. I researched analytics and the tremendous impact it is already having in business. I knew that I needed to get a Business Analytics MS so that I would learn the quantitative skills necessary to discover insights to positively impact the decisions my company makes in regards to their customers.
Tell me an interesting fact about you?
Unfortunately, the one I want to tell you I can’t because it’s about a TV show episode that hasn’t aired yet. I can say that I put my analytics skills to good use. If you are dying to know, offer me an internship interview and maybe I’ll tell you. So instead here’s my 2nd most interesting fact…ok maybe two. I was on the University of Notre Dame’s women’s rowing team. I rowed for a club in high school in Philadelphia, then walked on my freshman year. The next year they offered me a scholarship, and I lettered my sophomore year. I left my junior year to study abroad in Toledo, Spain, to achieve another one of my dreams. I am a very goal-oriented person.
Do you have a long term career goal?
Ideally, I want to start off as a customer insights analyst or become a category/brand manager. I love working with others, so I see myself working my way up the corporate ladder, teaching and leading teams of people, hopefully one day becoming the CMO…maybe then the CEO.